To oxygenate the earth
by minimizing waste
Oxygenate was founded on the ambition to develop a way to minimize waste. We realized there are not enough waste-free products and we wanted to help change that. Beyond making waste-freeproducts, we also aim to implement greener solutions for local businesses. We hope our small foot steps can make a greater impact on the world.
I watched a video from Buzzfeed that showed a woman trying to live waste-free for 30 days. The amount of waste that she saved was inspiring! So inspiring in fact, that I decided to take action and minimize my waste as well. I started to buy naked products, free of packaging. However, I could not find waste-free toothpaste.
In 2016, out of the 4,667kt of plastics, only 9% of them were recycled and 4% were incinerated for energy recovery. The 86% of plastics was landfilled. A value loss of CA$7.8 billion, based on the original value of the raw material in Canada.